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Nantes Le mensuel gratuit Pulsomatic, c'est fini

1 04.02.2016 22:37
  • DR

    Le mensuel a déposé le bilan

  • DR

    Le mensuel a déposé le bilan

Sur la page d'accueil du site pulsomatic.com, ce dessin. Une accolade. Une phrase. Deux dates. Édité par l'association Pulse depuis 1998, le magazine gratuit Pulsomatic traitait de l'actualité culturelle nantaise et régionale. Le dernier numéro est paru le 3 décembre. Le mensuel a déposé le bilan mi-janvier. En cause ? « Le contexte général », glisse le président Laurent Mareschal.

Le mensuel culturel était confronté à une baisse importante de ses recettes publicitaires. L'été dernier, l'équipe avait lancé un appel aux dons via la plateforme de crowdfounding KissKissBankBank. L'objectif était de récolter 24 000 €. Sans succès.

« L'association produit en moyenne 80 pages mensuelles diffusées à 30 000 exemplaires », peut-on lire sur la plateforme. « Pulsomatic vit essentiellement de la publicité. Nous percevons également des aides publiques associatives, sous la forme d'une prise en charge du loyer de nos bureaux par la Ville de Nantes et de deux emplois aidés. Nos recettes publicitaires baissent régulièrement depuis six ans. Elles viennent principalement du tissu culturel local (nous y incluons bien sûr les bars). Ce qui est logique, puisque c'est essentiellement de cela que nous parlons. Or l'argent s'est fait plus rare dans la culture, les pleines pages de publicité tendent à devenir des demi-pages et les demi-pages... rien du tout ».

Et plus loin, cette phrase : « L'économie de Pulsomatic a toujours été fragile, elle est devenue intenable ».

Le mensuel culturel nantais employait cinq personnes et comptait treize chroniqueurs bénévoles.

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