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Nantes Orange va ouvrir une boutique très connectée

1 08.02.2016 19:26
  •  Photo PO-VM

    Frédéric Le Mounier : « Dans ce nouvel espace, les clients pourront tester tous les produits »

  •  Photo PO-VM

    Visite du chantier

  •  Photo PO-VM

    Derrière l’échafaudage, la future entrée de la boutique

  •  Photo PO-VM

    Ce showroom se veut chaleureux, afin que le client « se sente comme chez lui ».

  •  Photo PO-VM

    La boutique proposera différents espaces (maison, mobilité, bien-être...)

  •  Photo PO-VM

    Photo PO-VM

Orange va s’installer sur trois étages, dans le passage Cœur de Nantes, avec une boutique nouvelle génération : un smart store.

Frédéric Le Mounier, casque sur la tête, enjambe câbles et palettes. À 43 ans, ce directeur des agences distribution Orange gère les boutiques de Bretagne et Pays de la Loire. Il vient voir l’avancement des travaux. Passage Cœur de Nantes, l’opérateur va en effet ouvrir le premier « smart store » de l’ouest, le 31 mars. « Cette boutique sera tournée vers l’usage, l’expérience client et son accompagnement ». Un lieu de découverte où il sera possible de tester les produits de la marque, dans leur environnement réel.

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